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Search Engine Optimization

Search Engine Optimization or SEO is probably what most people think of as “Search Engine Marketing.” SEO means that you are trying to get your website or specific pages on your website to rank on the first page of the Search Engine Results for a relevant query. When someone goes to Google and enters a “term” or “phrase,” Google searches millions of web pages in the blink of an eye and serves up pages based on what the Google Search Algorithm determines are the most relevant.

How Google’s Algorithm specifically does this is a secret, though guidance is provided or can be inferred.

Ranking can be broken into three basic elements:

  • Quality or technical structure of your web site. Is it easy for Google and other search engines to index the pages on your website to determine if you have the information someone is looking for?
  • Content. More than ever, content is the most important element of your SEO program and you need to have a plan of action to create high quality content and to keep producing high quality content.
  • Links or Link Building. Your website needs to be linked to other websites and those websites must be genuine, high-quality websites that are also relevant.

SEO is not a fast way to get traffic to your website and to begin generating sales. It takes time to work. While it used to be possible to game the system and create results quickly, it’s not possible or even advisable to do so now. That said, the sooner you start, the easier it will be in the end. Expect it to take about 6 months to begin seeing results from your SEO program.

The Marketing Port has SEO programs that start at $995.00 per month. You may also find that you will need to spend time and money doing some work on your website and there are one-time fees for this type of work.

Fee Schedule for SEO